Brand identity · Fintech
Northwind
A complete brand identity for a fintech startup — logo, type system and a tone that makes money feel human.
Available for select projects · 2026
Alex Rivera
Brand & product designer helping founders launch with confidence.
I turn early-stage ideas into brands and products people trust. Eight years, forty-plus launches, one obsession: making complex things feel calm, clear and unmistakably yours.
8
Years designing
40+
Projects shipped
12
Industries
01 · Selected work
A few projects I'm proud of.
Web & design system
Atlas Studio
Website and a scalable design system for a creative studio — one source of truth for a fast-moving team.
Product design · Wellness
Ember
End-to-end product design for a wellness app — onboarding, core flows and a calm, confident visual language.
Rebrand · Agency
Meridian
A full rebrand for a design agency — sharper positioning, a refreshed identity and a site that finally matched their work.
02 · About
I'm Alex — a freelance designer based in Barcelona, working with founders and teams around the world.
My background spans brand, web and product, which means I can take a project from a blank page to a shipped, cohesive whole without handing you off between five specialists. I care about clarity over decoration, and about designs that still make sense a year later.
When I'm not designing, I'm usually running, over-researching coffee, or sketching logos on napkins I immediately lose.
Services
01
Brand Identity
Logos, type systems and visual languages that make a young company feel established.
02
Web & Product Design
Marketing sites and product interfaces designed to convert and easy to live with.
03
Design Systems
Reusable components and guidelines so your team ships consistently and fast.
03 · Experience
Where I've worked.
2022 — Now
Independent Designer · Freelance
Partnering directly with founders on brand, web and product for startups across fintech, wellness and creative tools.
2019 — 2022
Senior Product Designer · Loom Studio
Led design on flagship client products, mentored two junior designers and built the studio's first shared design system.
2016 — 2019
Designer · Field & Co.
Brand and web design for hospitality and retail clients, from small cafés to a national restaurant group.
Alex turned our vague idea into a brand we're genuinely proud of — the clearest, calmest designer we've worked with.Jordan Lee · Founder, Northwind
04 · Contact
Let's build something good.
I take on a handful of projects each quarter. If you have one in mind, tell me about it.
hello@alexrivera.design →